As part of the new HRH expansion of 2008, I was asked to brand the new Poker lounge.
Since the opening, I designed, programmed and maintained hartswastedspace.com. The club closed in the fall of 2010 but its legacy lives on.
I designed the logo and created the look every year since 2007 for this trendsetting pool concert series.
What began as a previsualization project in 2007, turned out to be the complete ground up branding and graphic design of this trendsetting rock club at the Hard Rock.
This was a fun campaign. Taking Rehab’s imagery and HRH’s vibe to taunt passengers in the cold winter of NYC.
The creative for Tiesto’s upcoming resident show had already been created here. My job was to apply it across several media such as Cadillacs to billboards.
I created the new logo, advertising standards, as well as collateral for the new Joint in Vegas and Tulsa, Ok.